Background
The American Indian Foundation of Paris is a potential new organization aiming to promote American Indian culture and heritage in Paris and beyond. The foundation seeks to create a modern and vibrant brand identity that appeals to a wide range of audiences, from French citizens interested in American Indian culture to the broader Parisian community.
Objectives
• Create a unique and recognizable brand identity that showcases American Indian culture • Develop a visual identity that appeals to a wide range of audiences in Paris • Incorporate French and European elements into the branding to localize the foundation's presence • Educate and inspire audiences about American Indian culture and heritage.
Solution
• Developed a modern and vibrant brand identity that incorporates earthy tones and symbolic imagery like the eagle and horse • Created a unique typography that mixes French and Amerindian symbols • Designed a visual campaign that showcases the beauty and richness of American Indian culture • Incorporated French and European elements into the branding to localize the foundation's presence in Paris.
Results
• A distinctive and recognizable brand identity that stands out in Paris • A visual identity that appeals to a wide range of audiences and educates them about American Indian culture • A strong foundation for the organization to build its presence and engage with audiences.
Conclusion
This project demonstrates my ability to create a modern and vibrant brand identity that showcases American Indian culture and heritage. By incorporating French and European elements, I localized the foundation's presence in Paris and created a unique visual identity that educates and inspires audiences.
