Background

Forage Beauty is a farm-to-skin skincare brand built on the principles of sustainability, regeneration, and mindful self-care. From the very beginning, we worked closely with founder Haley to bring her vision to life, crafting a brand that reflects her deep commitment to wellness, sustainability, and the power of nature.

Objectives

Our goal was to create a cohesive brand identity that aligned with Forage Beauty’s mission while ensuring a seamless launch strategy to introduce the first product: Regenerative Mask. To achieve this, we developed: Brand Strategy & Visual Identity – Defining Forage Beauty’s story, mission, and aesthetic, website creation,  packaging design, social media assets and launch campaign coordination and design.

Solution

With a focus on slow, intentional growth, we tailored every step of the process to fit the brand’s needs, making it accessible for a small business. The branding embraced natural textures, earthy colors, and sustainable materials, while the digital strategy ensured visibility and pre-orders ahead of the launch. We supported Haley at every stage, adapting pricing and strategy to help her scale at a comfortable pace.

Results

Successful launch with strong pre-orders. A fully aligned brand identity that reflects Forage Beauty’s ethos. Seamless integration of sustainability into every aspect, from compostable labels to eco-friendly packaging. A digital and social presence that introduced the brand to a highly engaged audience. © Photo by Bird