Background
The American Indian Foundation of Paris is a new organization dedicated to promoting American Indian culture and heritage. It aims to create a strong identity that resonates with both the French public and the wider Parisian community.
Objectives
We set out to design a unique brand identity that honors American Indian culture while appealing to diverse audiences in Paris. The goal was to integrate French and European influences to localize the foundation’s presence and inspire deeper cultural understanding.
Solution
We developed a bold and meaningful visual identity using earthy tones and symbolic imagery, such as the eagle and horse. Custom typography blends French and Amerindian elements, creating a unique aesthetic. A visual campaign was designed to highlight the richness of American Indian heritage while ensuring a strong connection to the Parisian audience.
Results
The final identity is distinctive, engaging, and culturally resonant. It stands out in Paris, educates the public, and provides a solid foundation for the organization to grow and connect with its community.
